Join the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) and stay ahead of the curve of what’s happening in health care by participating in a range of professional development experiences, expanding your knowledge and skills, connecting with and learning from fellow members, and developing your career.


What You Can Access

Emerging Trends

Read up on health care trends via newsletters, summary reports, legislative updates and bulletins. Publications are available at a discounted cost.

Professional Development

Enhance your school curriculum with seminars, webinars and leadership programs. Student members receive a discounted rate for the SHSMD annual conferences, offering skills development, career information and inspiration, and valuable face-to-face interactions. Contact SHSMD at [email protected] and provide a transcript or student ID in order to receive your student discount code.


Create authentic and meaningful connections with leaders and peers year-round for career opportunities, inspiration and idea exchange or team up with a mentor.

Why This Is Available

Students and young professionals are the future of health care. SHSMD's goal is to advance health care strategy, marketing and business development professions and support individuals within these fields. With its wide range of resources and a diverse community of members from across the country, SHSMD is well-equipped to bring together future leaders in health care and prepare them for what lies ahead.